Vasu has been active in international business for about 10 years, however, the major trust has come in over the last 5 years. The International Business Division (IBD) is now active in numerous markets and continents. The ME, North Africa, West & East Africa, ASEAN, CIS and EU are strong holds. Vasu has been active in Health Care & Personal Care business, through systematic marketing and distribution.

Having registered companies and brands, Vasu believes in systematic and legal entry into overseas markets.